Avoid the certification, customs, and credit traps that strand 30% of first-time export shipments.
Su-Kam shipped to 50+ countries — the easy way and the painful way. Export Hub turns three decades of certification surprises, port-side disputes, and letter-of-credit games into a tool you can use before you sign your next pro-forma.
Three tools, one exporter's playbook.
Country compliance mapper
Pick a destination market. Get the certifications you'll need (SONCAP, ESMA, BIS, KEBS, Halal), typical lead times, and the regulatory traps that catch first-time exporters. Updated against current rules, not what was true five years ago.
Buyer qualification
An inbound qualification flow that filters serious buyers from time-wasters. Screens on volume, payment terms, certification needs, and red-flag patterns (like "send sample first, payment after market test").
Document auto-fill
Commercial invoice, packing list, certificate of origin, bill of lading instructions — generated from one form. The structures are pulled from the templates that actually clear customs in your destination markets.
Country compliance mapper.
Pick a market and a category. Get the certification profile and the traps to watch for. The Pro tier covers 80+ markets; the demo covers six high-traffic export destinations.
Three lessons from the road.
The SONCAP shock — Nigeria
A confirmed order, a clean invoice, a container at Lagos port — and a missing SONCAP certificate. Four weeks of demurrage, an angry buyer, and a lesson that pre-shipment certification isn't optional. The Engine flags this before you ship — not after.
The "test the market first" trap
Buyer requests a free sample shipment of 200 units, promises a 10,000-unit follow-on order if "the market responds well." The market never responds. The samples vanish. The buyer-qualification engine knows this pattern and downscores the lead before you waste a shipment.
The letter-of-credit clause that didn't pay
An L/C with one mismatched word — "destination" instead of "discharge port" — that the issuing bank used to refuse payment. Months of negotiation, a haircut on the invoice. The Engine cross-checks L/C language against your shipping documents before submission.
Indian exporters who want to move from luck to system.
Most Indian exporters' first 10 shipments are educational — meaning, expensive. The certifications nobody told you about. The buyers who don't pay. The L/C clauses you didn't notice. The Export Hub turns those expensive lessons into a system you start with, not learn into.
- D2C brands launching into Africa, GCC, or Southeast Asia
- Hardware companies with first big international order
- Manufacturers diversifying beyond domestic sales
- Trading companies wanting to professionalise documentation
Regulations move. The engine moves with them.
SONCAP changed in 2022. ESMA scope expanded in 2024. The Indonesian halal mandate keeps adding categories. The Engine is updated quarterly against gazette notifications and trade-attaché bulletins, not against generic AI training data that ages out.
If a rule changed last month, the answer it gives you today reflects that change — not what was true at training time.
What unlocks at ₹1,999/month.
- Full country compliance mapper — 80+ markets including all major Africa, GCC, ASEAN, LATAM destinations
- Document auto-fill: commercial invoice, packing list, COO, BL instructions, L/C cross-check
- Buyer qualification engine — embeddable on your inquiries page
- Quarterly export-readiness report
- Updates against gazette notifications and trade-attaché bulletins
- Priority email support
Map a market. See the certifications. Five minutes.
Free tier covers six destination markets and basic document generation. Upgrade only if you need the full 80-market map and L/C cross-checking.